Europe
People expect digital health solutions to be free; Value-add is key to monetisation
Consumers are more willing to pay for prescribed health apps.
People expect digital health solutions to be free; Value-add is key to monetisation
Consumers are more willing to pay for prescribed health apps.
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How can consumer goods companies adapt to the third wave of digitisation?
Only one of two leading firms achieves 80% of their digital transformation project targets.
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