Medical aesthetics market to advance amidst rising consumer interest

The market is projected to reach $24b in 2027.

The global medical aesthetics market is expected to reach $24b at a 9% growth by 2027 as consumer demand rises and stigma associated with such treatments decreases.

The report by L.E.K revealed how consumers who are a part of the ageing population turned towards treatments to combat cosmetic concerns associated with ageing, whilst the younger market was driven by a heightened self-awareness stemming from social media exposure.

In addition, the market’s growing popularity among men has led organisations to target them more directly.

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Although the penetration of the aesthetics treatment market is low, about 18% of current non-users of injectables consider buying treatments in the future, suggesting an addressable population of six to seven times the current market size, or $70b to $80b.

Meanwhile, the market could experience significant growth through an approach that blends health benefits with cosmetic enhancement, appealing to consumers interested in comprehensive wellness and beauty regimens.